The Ikigai Product Leader

A 7-week coaching experience to help you unlock your unique edge as a product leader.
Price: $7,777 AUD
Next cohort starts: July 2025 – full
Next intake September: 2 only

Why take this journey?

You’re not here to be just another product manager. You’re here to become your own kind of product leader— clear on what you stand for, confident in how you show up, and grounded in what matters.

This isn’t a course. It’s not one-size-fits-all. It’s a focused program designed to help you grow into the leader you want to be, with the kind of thinking, practice and reflection that rarely fits into the day-to-day.

No fluff. No frameworks for frameworks’ sake. Just honest, high-trust coaching, good questions, and space to do the real work.

What you’ll get

Weekly 90-minute sessions with me (Ben Reid). Video chat or in person.

A structured 7-week arc that blends strategy, leadership and personal reflection.

Personalised voice note reflections from me—and an easy way to share your own.

A private Slack space for discussion and support during the program.

“Hive Mind” access to senior product leaders (invite only).

Access to my Product Playbook.

A personal wrap-up note from me at the end with what I’ve observed about your growth.

The 7-Week Journey

Each week has a theme, a focus, and a few sharp edges.

It’s designed to stretch your thinking—and anchor you more deeply in your own approach.

Week 1
Know Thy Product Self

Your Product Ikigai

We’ll map what energises you, what you’re good at, and what value you bring—and how that connects to the kind of product leader you want to be.

Week 2
The Foundation Layer

Product Principles & Pillars

We’ll dig into the core beliefs and decision-making filters that shape your product thinking—and make them real, not theoretical.

Week 3
The Inner Circle

Leadership & Team Performance

What kind of culture do you create? How do you build clarity, safety and performance around you?

Week 4
The Fork in the Road

Finding Problems Worth Solving

We’ll sharpen your ability to spot meaningful problems and avoid falling in love with premature solutions.

Week 5
The Lens of Impact

Prioritisation & Decision Making

Learn to see through noise, make deliberate trade-offs, and stay oriented to outcomes.

Week 6
The Value Engine

Driving Business & Customer Outcomes

How do you deliver meaningful value—commercially and for customers—while staying true to your principles?

Week 7
You, Unleashed

Bringing YOU Into Your Work

Pull it all together. What’s your stance? What will you carry forward—and what will you leave behind?

How it works

Sessions are recorded for reference.

Around 3 hours per week total commitment.

You’ll be encouraged to share audio reflections during the week (easy and async).

You’ll get input from me, and likely some fresh questions to sit with.

You won’t be spoon-fed—but you won’t be alone either.

This is for you if…

You’ve led teams but want more clarity, conviction and impact in your leadership.

You’re stepping into (or already in) a head of product role.

You want to lead with integrity and energy, not burn out or check boxes.

You’re tired of generic frameworks and want something grounded and human.

Why I’m offering this

Because I love this kind of work.

Because I get asked to do it a lot.

And because I get just as much from it as you will.

It’s not for everyone.

And we’ll only go ahead if we both think it’s a good fit.

Ben Reid

Ben is a highly regarded product leader and coach with over 25 years of experience in product, technology, and commercialisation. He has collaborated with over 100 founders and product leaders—from early-stage startups to ASX100 giants like News Corp, CBA, Kayo Sports, and Scentre Group—helping them develop products rooted in human-centred design that deliver real customer and business value.

Ben is also the Chief Product Officer and founder of two venture studios, responsible for launching over 30 tech ventures and platforms. Additionally, he has played key roles in more than 10 startup accelerators in product, operations, as an entrepreneur-in-residence.

What distinguishes Ben’s approach is the combination of sharp insight, genuine care, and a very human-centric way of conducting business. He is known for guiding individuals to discover their version of product leadership—one that aligns with their identity, work style, and the specific realities of their businesses.

He infuses heart, humour, and a sense of play into his coaching, believing that the best leaders aren’t those who put in the most hours.

He is also a proud Dad of three boys and is never too far from a good analogy, a better question, or a terrible pun.

Testimonials

"Ben is an evolved soul, harnessing deep commercial & product wisdom with the capacity to meet people where they’re at and truly listen to what’s needed. He speaks his truth. I feel so lucky to have met him and have him walk alongside me these past few years."
- Simon Hampel, CEO Sarsen

‍"Working with Ben shifted heavy sand for me personally and professionally. Deeply human centred thinking and a tactile ability to feel before he thinks. Ben is the archetypal all rounder, able to see the whole board and around corners. In a world full bluster and promise, Ben is the living delivery of the truths I needed and life strategy I couldn’t see for myself."
‍- Adam Zammit, CEO TEMPL

“Out of all my son’s Ben is the best at product by far, even though Jordan has much better hair than him. A+ would recommend.”
- MUM

“Ben is the real deal! He's done it all from being a start-up founder, mentoring bucketloads of startups to building 0-1 products for Australia's biggest names. One of the highlights of my career has been working with and learning from Ben at Team DC.”
- Senior AI Product Manager, Google

“I have worked in Telecommunications and technology for over 30 years, including four start-ups, and I have never met a better product management and strategy expert than Ben Reid. I have no hesitation in recommending Ben to anyone that wants to improve their product strategy, product execution, or generally their vision and future in market.”
- David Waldie, CEO eevi

“Through years of engagement with Ben, I’ve come to see that creative leadership is second nature to him. While his experience and track record in generating deep and market-leading innovation speaks for itself, Ben’s ability to unlock and harness the creative potential of those around him is his true superpower. Ben allows acceptance, curiosity and focus to flourish - that’s where the Ben Reid multiplier effect kicks in.”
- Damien Farrell, CEO Humbli

"Working in partnership with Ben and his team this past year has been an excellent experience. Ben has challenged my thinking, championed the vision we were building toward, and kept the whole process enjoyable and engaging. This course may be Ben's newest venture, but his talent for helping clients achieve valuable and values aligned outcomes is well-established, as I've experienced firsthand through our collaboration. I'd confidently send team members or recommend colleagues to explore this as something potentially transformative."
- Amanda Heard

Apply now to become an Ikigai Product Leader

LET’S TALK

**WARNING** 
Becoming an Ikigai Product Leader may result in exponential career growth.